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Principles of Marketing / by Philip Kotler and Gary Armstrong

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: Text

TextPublication details: .- New Delhi : Prentice Hall , 1995Edition: 6th edDescription: xix,691pISBN: 8120309308Subject(s): Technology (Applied Sciences) | Management and Auxiliary Services | MarketingDDC classification: 658.8

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Dr. Rajendra Prasad Central Agricultural University Pusa,

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