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Principles of Marketing /

Kotler, Philip.

Principles of Marketing / by Philip Kotler and Gary Armstrong - 6th ed. - New Delhi : Prentice Hall , 1995 - xix,691p.

ISBN: 8120309308

Subjects--Topical Terms:
Technology (Applied Sciences)
Management and Auxiliary Services
Marketing

Dewey Class. No.: 658.8 / K95M

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