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Individual Welfare Functions and Consumer Behaviour A Theory of Rational Irrationality

by Praag, Bernard M.s.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam North Holland Publishing Company 1968Availability: Items available for loan: Dr. Rajendra Prasad Central Agricultural University Pusa, (1) Call number: 334.5 V26I.

Customers' behaviour in retail chain marketiong: the approach and analysis by S.K, Acharya...[et.al.]

by Acharya, S.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Satish Serial Publishing House 2020Availability: Items available for loan: Dr. Rajendra Prasad Central Agricultural University Pusa, (1) Call number: 658.87 Ac44.

Handbook of Consumer Motivations : the psychology of the world of objects / by Ernest Dichter; drawings by Robert Glaisek

by Dichter, Ernest | Glaisek, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: .- New York : McGraw-Hill Book , 1964Availability: Items available for reference: Dr. Rajendra Prasad Central Agricultural University Pusa, Not for loan (1) Call number: 658.834202 D40H.

Study of consumer Behaviour and increase the sales of Sudha Dairy Products in Delhi NCR

by Bharti, Lata.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Pusa Agri business 2014Availability: Items available for reference: Dr. Rajendra Prasad Central Agricultural University Pusa, Not for loan (1) Call number: 637.10688 B51C.

Consumer Economics : issues and behaviors / by Elizabeth B. Goldsmith

by Goldsmith, Elizabeth B.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: .- London : Routledge , 2021Availability: Items available for loan: Dr. Rajendra Prasad Central Agricultural University Pusa, (2) Call number: 658.8342 G62C, ...

Hooked : how to build habit - forming products / by Nir Eyal and Ryan Hoover

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: .- UK : Penguin Random House , 2019Availability: Items available for loan: Dr. Rajendra Prasad Central Agricultural University Pusa, (5) Call number: 658.8342 E97H, ...

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