TY - BOOK AU - Malhotra, Naresh K. AU - Dash, Satyabhusan. TI - Marketing Research : an applied orientation / SN - 9789361594489 U1 - 658.80072 PY - 2025/// CY - .- Chennai PB - : Pearson KW - Technology (Applied Sciences) KW - Management and Auxiliary Services KW - Marketing KW - Research ER -