TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing Management : analysis, planning, implementation, and control / 
SN  - 0876926847
U1  - 658.8 
PY  - 1992///
CY  - .- New Delhi
PB  - : Prentice-Hall
KW  - Technology (Applied Sciences)
KW  - Management and Auxiliary Services
KW  - Marketing Management
ER  -