TY - BOOK AU - Anisha TI - An Assessment of Market Demand for ICE-Cream & Strategies to Maximize the Market Share of Sudha brand Ice-Cream in Patna U1 - 637.40788 PY - 2014/// CY - Pusa PB - Agri Business KW - Agribusiness KW - Marketing KW - ICE KW - Thesis ER -