TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of Marketing / 
SN  - 8120309308
U1  - 658.8 
PY  - 1995///
CY  - .- New Delhi
PB  - : Prentice Hall
KW  - Technology (Applied Sciences)
KW  - Management and Auxiliary Services
KW  - Marketing
ER  -