00435nam a2200145Ia 4500008004100000020001500041082001800056100001800074245006500092260003600157300000800193650003800201650003400239653001600273170901s1993 xx 000 0 und d a0844235458 a659.111bS94I aSurmanek, Jim 0aIntroductionAdvertising MediabResearch, Planning and Buying aU.S.A.bNTC Business Bookc1993 a357 aManagement and Auxiliary services aTechnology (Applied sciences) aAdvertising