TY  - BOOK
AU  - Crane, Edgar
TI  - Marketing Communications: Decision Making as a Process of Interaction Between Buyer and Seller
SN  - 0471184012
U1  - 659.1 
PY  - 1965///
CY  - New York
PB  - John Wiley and Sons
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Advertising
ER  -