TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I.
TI  - Marketing Research: Measurement and Method
SN  - 9788120309616
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -