TY  - BOOK
AU  - Malhotra, K. Naresh
TI  - Marketing Research: an applied orientation
SN  - 8131707067
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
KW  - Research
ER  -