TY  - BOOK
AU  - Lipson, Harry a.
AU  - Karling, John R.
TI  - Marketing Fundamentals: Test and Cases
SN  - 0471541052
U1  - 658.8 
PY  - 1974///
CY  - London
PB  - John Wiley and Sons
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -