TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing Management: A South Asian Perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Pearson Education
KW  - Management and Auxiliary services
KW  - Technology (Applied sciences)
KW  - Marketing
ER  -