TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane.
TI  - Marketing Management
SN  - 9788120327993
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Technology (Applied sciences)
KW  - Management and Auxiliary services
KW  - Marketing
ER  -