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Handbook of Consumer Motivations : the psychology of the world of objects / by Ernest Dichter; drawings by Robert Glaisek

By: Dichter, ErnestContributor(s): Glaisek, RobertMaterial type: Text

TextPublication details: .- New York : McGraw-Hill Book , 1964Description: xvi,486pISBN: 07016780XSubject(s): Technology (Applied Sciences) | Management and Auxiliary Services | Consumer Behavior | Motivations | HandbookDDC classification: 658.834202

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Dr. Rajendra Prasad Central Agricultural University Pusa,

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658.834202 D40H (Browse shelf)

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25498

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