Assessing the Effect of Brand Awareness and Brand Image on the Purchase Behaviour of Respondents of Biofertilizer & PGR (Record no. 53155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260731b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | K96A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Assessing the Effect of Brand Awareness and Brand Image on the Purchase Behaviour of Respondents of Biofertilizer & PGR |
| Statement of responsibility, etc. | Kumar, Rajan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Pusa, Samastipur |
| Name of publisher, distributor, etc | School of Agricubusiness & Rural Management, RPCAU |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 64p. |
| 502 ## - DISSERTATION NOTE | |
| Degree type | Master of Business Administration (Agribusiness Management) |
| Year degree granted | 2024 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Master of Business Administration (Agribusiness Management) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Thesis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | MBA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr. Rajendra Prasad Central Agricultural University Pusa, | Dr. Rajendra Prasad Central Agricultural University Pusa, | 05/08/2026 | 0.00 | 658.8343 K96A | 89258 | 05/08/2026 | 05/08/2026 | MBA | By Author |