Positioning : the battle for your mind / (Record no. 49898)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070533752 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | R55P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning : the battle for your mind / |
| Statement of responsibility, etc. | by Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | .- Chennai |
| Name of publisher, distributor, etc | : McGraw Hill |
| Date of publication, distribution, etc | , 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,246p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology (Applied Sciences) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management and Auxiliary Services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Positioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr. Rajendra Prasad Central Agricultural University Pusa, | Dr. Rajendra Prasad Central Agricultural University Pusa, | 27/01/2026 | DBA, Delhi | 850.00 | 659.1 R55P | 86877 | 27/01/2026 | 06/01/2026 | Books | DBS/025/2025-2026 | ||||||
| Dr. Rajendra Prasad Central Agricultural University Pusa, | Dr. Rajendra Prasad Central Agricultural University Pusa, | 27/01/2026 | DBA, Delhi | 850.00 | 659.1 R55P | 86878 | 27/01/2026 | 06/01/2026 | Books | DBS/025/2025-2026 |