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Marketing Research : an applied orientation /

Malhotra, Naresh K.

Marketing Research : an applied orientation / by Naresh K. Malhotra and Satyabhusan Dash - 7th ed. - Chennai : Pearson , 2025 - xxxiii,958p.

ISBN: 9789361594489

Subjects--Topical Terms:
Technology (Applied Sciences)
Management and Auxiliary Services
Marketing
Research

Dewey Class. No.: 658.80072 / M24M

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