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Marketing Management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing Management : analysis, planning, implementation, and control / by Philip Kotler - 7th ed. - New Delhi : Prentice-Hall , 1992 - xxvi,756p.

ISBN: 0876926847

Subjects--Topical Terms:
Technology (Applied Sciences)
Management and Auxiliary Services
Marketing Management

Dewey Class. No.: 658.8 / K87M

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