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Principles of Marketing /

Kotler, Philip.

Principles of Marketing / by Philip Kotler ; Gary Armstrong and Prafulla Y. Agnihotri - 17th ed. - UP : Pearson India Education , 2022 - xxii,699p.

ISBN: 9789352865611

Subjects--Topical Terms:
Technology (Applied Sciences)
Management and Auxiliary Services
Marketing

Dewey Class. No.: 658.8 / K87P

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