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Marketing plans in action: a step-by-step guide for libraries, archives, and cultural organizations

Goodman, Amanda L.

Marketing plans in action: a step-by-step guide for libraries, archives, and cultural organizations - London Facet Publishing 2019 - xiii, 194 p.

ISBN: 9781783304707

Subjects--Topical Terms:
Marketing--Data processing
Marketing--Management
Libraries--Marketing

Dewey Class. No.: 021.7 / G621

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